Sökresultat för: David James Hood
Competitive Sme (Pocket)
avDavid James Hood
ISBN: 9780749468507 - UTGIVEN: 2013-02-03Outlines how SMEs, despite the strong and relentless pressure to 'act like a major corporate' even when it is obviously not large and does not have the resources or level of management attention to do so, can in fact out-perform larger organisations when it comes to marketing and 'being small' can a[...]
The Marketing Manifesto (Pocket)
avDavid James Hood
ISBN: 9780749468521 - UTGIVEN: 2013-02-03A title that is the culmination of a forensic examination of both longstanding and current problems associated with being a professional Marketer; although marketing is a well-used and pervasive term, its actual practice and understanding is lacking robustness and many key elements that other profes[...]
